Friday, 3 October 2008

Is This A Sign Of The Times?

Well today started out as a normal day again for most but yet again the Indies have to open there glossy mags to find out yet again some big names have been hit by the financial decline we are currently in. With the Miss Sixty and Energie brands and stores going into administration. Vantis Business Recovery Services has been appointed as the administrator of Sixty UK Ltd. Yet Miss Sixty will continue to trade as normal and are aiming to complete deliveries. The administrators are not at present looking for a buyer but looking more towards a restructure. At present there have been no redundancies in head office or any of there UK stores and hopefully arrangements will be reached to continue into the future.

Also today news just comes out that ladies fashion brand Lipsy have sold to “NEXT” for £17.4m. Next have said that there is no intention for Lipsy to stop supplying there products to existing customers nor does it have any plans to stock Lipsy in its own stores yet products already feature on the Next Directory and this will continue.

It is always sad to read about these sorts of things Miss Sixty and Energie have been big names in the fashion world for many years and it will be a dreadful shame to lose them at this stage. Hopefully changes will be made to keep these brands on the market and we can only wish them luck.

As a stockist of Lipsy I can’t help but be concerned that “NEXT” have brought them out. Not because “NEXT” is a bad company but because I personally feel that Lipsy will lose the edge it has over most labels on the market today. What attracted me to Lipsy in the first place was there no minimum no fuss short order attitude. Also the freshness of the product it was dead on fashion and everything was the look all the girls wanted and the way they kept it fresh was by there short order system I used to travel to London and would always be amazed by what I had just purchased as soon as it hit the floor we would notice an increase in sales as it looked so fresh and the girls wanted it now. Which is refreshing as most products in our store are pre book and this is good but the problem is the ladies market is so fickle the fashions change daily. So it can be hard to hit the latest craze without these short order companies. And the problem I feel the high street will feel from “NEXT” buying out Lipsy is that it will end up a brand that floods the market, I feel short order will be non-existent. And the big thing will be yes “NEXT” don’t have plans to stock Lipsy in there stores but you can bet you bottom dollar they will copy the product and this effectively will make Lipsy lose the current edge they have on ladies fashion at the moment.

I just hope tomorrow will be a brighter day I hate reading these articles of people selling up or going under.

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